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Lady Gaga Named the Newest Face of Shiseido
One way beauty brands get our attention is by signing big-name celebrities and gorgeous models to front their wares. If you're a star, you haven't made it big until you've got a major beauty campaign under your belt, complete with magazine ads, television commercials, and billboards. Some celebrities start with just one deal, but the total It girls sign on for hair, fragrance, makeup, and skin care contracts (they can't help that they're in high demand). We've kept a running list of all the new announcements in 2014, including Lady Gaga's newest gig, just in case you couldn't keep up.
Source: Instagram user ladygaga